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Content ideas to use as SEO

When it comes to SEO (search engine optimisation) most website owners understand that they need regular and engaging content.

But apart from writing a few blog posts every now and again, most people have no idea about what kinds of content they are able to include on their websites and social media pages. In order to stay current and up-to-date while keeping readers engaged, it is important to constantly refresh what is available on a website. This, of course, can be achieved by writing regular blog posts.

Nowadays, people can get very creative with their blog posts by including interviews, in-depth information, infographics, or even video and audio files to accompany the post.

Many will include their own photos that they can also easily share onto their social media pages. Blog posts are also still a great SEO tool because they can easily be shared to other people’s social media pages or they can feature it on their own website. The more relevant blog posts there are on a site the more likely it is that search engine sites will show that website. While creating regular posts are still an extremely powerful tool, they are loads of other ways that can be implemented as well.

What other types of content can be created?

Another popular type of content that is commonly created is eBooks. This is usually a short book that is in PDF form which website visitors can download to read on their smart phones, tablets or computers.

Many website owners make relevant eBooks to give away to those who sign up to their newsletter lists or to their online courses. Some will even sell their popular eBooks for a small price.

Another great thing about eBooks is that links can be included which also act as a SEO tool. Further types of content could be an area on a website that is purely dedicated to recommended products. For example, a health website could share what types of health products that they are loving that month.

This can be a great way to include links with high domain authority and also links to affiliated businesses. Other great content ideas could be members only areas, free quizzes, a podcast, or something else entirely. The sky is the limit when it comes to creating content, it is just about finding something that you think your readers, subscribers, or clients will gain benefit from.

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Why original content is so important to SEO

In the world of SEO, networking and sharing is very important. Because of this, many people will feature other people’s blogs on their website and will encourage people to share their own links to their social media pages.

While working with other relevant brands or people is important, it is also vital to focus on original content. This means that what is featured on a website is not featured anywhere else on the web.

Now, of course, every idea possible is likely to already be out there, so the key is to put a personal spin on things to ensure that they are unique. Unique content is what will make search engine sites more likely to show that site in their search results. What some don’t know is that it is also important to ensure that every single bit of content on a website isn’t duplicated. For example, some may feature their bio on their home page as well as on their about page.

A way around this duplication is to simply rewrite the bio into different words so that it is original. This is the same for product descriptions for items for sale. Even though two products sold may be very similar, it is important that their tags and descriptions are different. Focusing on never having duplicate content on a site will not only act as a SEO tool but it will also engage site visitors further.

Focus on titles and links too

While some may ensure that their written content is all original, it is also important to ensure that any headings, titles, or links are unique too. Search engine sites such as Google will pick up on all of these things and are more likely to deem a site as a reputable source (and not spam) if everything is unique.

Because of this, many like to take all of their own images for their site as well as ensure that every URL is personalised. There are some free and paid programs out there that will check a website for any duplications.

This can be a great thing to check every month or so. Furthermore, many like to hire SEO agencies to help them create unique and original writing that they can regularly feature on their site. Taking the time to focus on this can often ensure that a website is successful for a long time to come.

What is involved in creating a website?

When it comes time to making a website, many people are unsure of what is involved. They are unsure of the costs, the effort required as well as anything else that may be needed. While it can take a second to get a great site up and running, there are certainly many benefits to doing this. A site is basically like a big resume. It is an online place where people can visit to get a better idea of a brand or person.

They get to interreact and feel like they are apart of something. This interaction can be achieved by posting regular blog articles, by having an option to sign up to a newsletter, or by having lots of different pages for people to explore. Having a website is also a great SEO method.

When somebody Googles something related to that brand or person, it is more likely that they will show up in search engine results if they have a website. So where to begin? As there are so many benefits to creating a website, here are some basic things to consider when starting out.

What will I need to begin?

The first thing to decide upon is who is going to host the website. There are many different host companies out there such as Squarespace or WordPress. They will usually have different packages that may include the option to have an online store and a domain address included. Others will require that you pay extra for a personalised domain.

There are plenty of free options out there, however, they usually have limited functions and won’t have the ability to have a personalised domain. Putting in a little bit of time and research can be a great way to decide upon which host will be best for you.

They will commonly have trial options, so you can decide if you enjoy using their interface or not. Once this is done, the next step is to include content. Common pages to include on a website are a home page, an about page, a blog page, a store or services page, a contact page, a testimonial page, and a disclaimer page.

Others will get creative and have an online members area or a quiz page. Some will have different pages for each different type of service they are offering. They key is to personalise a website around what you would imagine an ideal client or customer would like. This way, you can begin to experience the benefits of having a website.

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How to make a website last

In this modern day and age, almost everyone has an online presence. Furthermore, most people have worked on or have had their own website at one point or another. But many sites are built with excitement and love only to find that they don’t get the response that they desired. Because of this, people begin to resent the amount of time and money put into a site and will eventually shut it down. Having said this, there are many other sites that have been around for decades now and that are still thriving. So, what are the differences here? What makes one website successful and another one unsuccessful? Let’s explore.

It is important to be consistent and to stick with it

Those who have run sites for a long time will agree that consistency is key. Many worry too much about the quality of the content they are putting out and will wait until everything is perfect. What people actually want is trust and they are more likely to trust a website if they know that new content is going to be coming out each week (as an example). From an SEO viewpoint, consistent content is also important. The more blog posts there are on a site the more likely it is for that site to show up in search engine results.

Consider the costs involved

Many people jump into making their own site without thinking about the costs that are involved, or they assume that they will make their money back right away. This certainly isn’t the case and many successful websites take years before they become successful. Because of this, it is important to ensure that the costs of renewing the domain each year can be covered, the subscription costs can be covered, and any graphic designers or SEO professionals hired can be paid for. For this reason, many people will work full-time or part-time until their blog or site can take off.

It is important to be passionate

In order to have the patience and motivation to make a site last, it must be a topic that someone is passionate about. For example, for someone who doesn’t wear much jewellery, it would be a waste of time for them to try to build a successful jewellery store. It can be a gruelling task when constantly creating content to put out into the world, so passion must be there to make it last.

 

 

How important is it to optimise your images?

There are many different SEO techniques that can be used to optimise a website, but many find themselves asking the question “how important is it, to optimise a website’s images?” What some don’t know is that optimising the images on a website can be just as important as the rest of the content on a site.

There are several different reasons for this. Search engine sites such as Google are more likely to rank a website higher when they have good quality and unique image.

Furthermore, they usually have the option to name the image when uploading it to a site, so it can be named relevant keywords. For an example, a vegan cooking website could name an image “vegan cooking recipe”.  It is also important to ensure that any photos used will be good quality when viewing on computers, tablets, and smart phones alike.

Some people will have huge pictures which look great on a laptop, however, they take too long to load when viewing on a mobile phone. For this reason, it is important to reduce the file size of any images used so they can be viewed everywhere.

What else can be done to optimise pictures?

Another great way to optimise images is to ensure that they aren’t too decorative. For example, GIFs are very trendy, however, they also tend to take up a lot of data to load. This can slow down the loading time of a whole website which makes it less likely to be shown in Google search results.

For this reason, it can be a wise move to use mainly JPEG files. Another great thing to do is to concentrate on thumbnail images. They are usually shown on shop products or when sharing a link on social media.

It is important to ensure that thumbnail pictures are quite small, so they don’t slow down the overall loading time. And, of course, it is important to ensure that all images are not blurry, are professional, and are relevant. If stock images are to be used, it is a good idea to find ones that are less popular.

This may take a little bit of hunting but will improve the visibility of a site overall. In conclusion, thinking about what images to use on a website may seem simplistic but is actually a very powerful SEO tool that will help increase the visibility of any site.

Important SEO Strategies That You Can No Longer Ignore

Some parts of SEO are quite technical and confusing. These are the parts that many choose to ignore, or even don’t seem to realise exist. However, no part of SEO can be ignored as these all work together to improve your rankings and with competition so fierce these days, you cannot afford to ignore anything.

SEO is constantly changing as well and this can make it even more confusing as many don’t even know what is important. Therefore it is vital for you to do some research and understand the latest SEO strategies that you need to take seriously.

Be sure to take a look below at some of the most important strategies that not many people choose to use for their SEO. These strategies will help you stand out from the crowd and hopefully improve your rankings and increase the number of people on your website.

1. Secure Website

Security online is a top priority for both visitors and Google. You may have noticed Google making some pretty significant changes to show which websites aren’t secure and which are. Therefore you need to be looking to see what you can do to make your website more secure.

Having a secure website is about more than simply buying an SSL certificate. There are a number of other components you need to be aware of and below are two of the main things to look for:

  • Any database entries that contain “http://” need to be changed to “https://”
  • 301 redirects need to be put in place

Even though it can seem quite complicated to switch to a secure website, in this day and age you really don’t have a choice. Google is flagging unsecure websites to users and pretty much de-valuing the website.

2. Google+

Social media does help in terms of SEO and social signals are becoming increasingly important. Social media is certainly something you should utilise. When thinking of social media platforms, Facebook, Twitter, LinkedIn and Instagram probably come to mind.

There is another platform that you should certainly be using and this is Google+, Google’s very on social media platform! People either don’t know how effective Google+ can be or they choose to ignore it because they think it won’t work well for them.

Yes, Google+ isn’t the most popular platform, but it is one that users are pretty satisfied with. And to top it all off it is owned by Google – you should always be paying attention to things that Google does.

When you make a post on Google+ it creates a URL and this URL can be displayed on Google as well. This means that if you post engaging content filled with relevant keywords, this has the ability to increase your rankings in Google.

Also, it is believed by many marketers that Google will rank Google+ posts in a higher position and is more likely to show up as opposed to other social media site listings. With all these great benefits, why wouldn’t you be giving Google+ a try?

3. Schema Markup

The thing that Google wants to do is provide users with a great experience and help them find exactly what they are looking for quickly. They are obviously doing a great job because they are dominating the search engine market.

Google’s algorithm ensures that users find what they are looking for as easy as possible. Google will look on your website for the relevant information and assess whether your website will assist in answering a user’s question.

A great way you can assist Google in this process is to use schema markup code. Schema is a way to organise all the data on your website and it essentially acts as a road map for Google. It helps you to better define certain areas of your website.

This can include areas such as:

  • product information
  • business reviews
  • business address
  • answers to common questions

The coding tells Google what your different pages contain and schema is a great way to help ensure your website stands out from the rest. For example, if you search for a particular product, some listings may have the little yellow stars on the side showing you the rating, this is a great way to draw eyes to your listing.

Due to the increase in competition in almost all industries it can be difficult to stand out from the rest. This is why you should no longer ignore schema because you need to be doing all you can to make sure your website stands out in search engine listings.

Make sure you take action and no longer ignore these three above points. These three SEO strategies will help to boost your rankings and make your website more visible and likeable to both Google and end users. It will take a bit of work to get these tactics implemented – but they are certainly worth the effort!