When it comes to SEO (search engine optimisation) most website owners understand that they need regular and engaging content.
But apart from writing a few blog posts every now and again, most people have no idea about what kinds of content they are able to include on their websites and social media pages. In order to stay current and up-to-date while keeping readers engaged, it is important to constantly refresh what is available on a website. This, of course, can be achieved by writing regular blog posts.
Nowadays, people can get very creative with their blog posts by including interviews, in-depth information, infographics, or even video and audio files to accompany the post.
Many will include their own photos that they can also easily share onto their social media pages. Blog posts are also still a great SEO tool because they can easily be shared to other people’s social media pages or they can feature it on their own website. The more relevant blog posts there are on a site the more likely it is that search engine sites will show that website. While creating regular posts are still an extremely powerful tool, they are loads of other ways that can be implemented as well.
What other types of content can be created?
Another popular type of content that is commonly created is eBooks. This is usually a short book that is in PDF form which website visitors can download to read on their smart phones, tablets or computers.
Many website owners make relevant eBooks to give away to those who sign up to their newsletter lists or to their online courses. Some will even sell their popular eBooks for a small price.
Another great thing about eBooks is that links can be included which also act as a SEO tool. Further types of content could be an area on a website that is purely dedicated to recommended products. For example, a health website could share what types of health products that they are loving that month.
This can be a great way to include links with high domain authority and also links to affiliated businesses. Other great content ideas could be members only areas, free quizzes, a podcast, or something else entirely. The sky is the limit when it comes to creating content, it is just about finding something that you think your readers, subscribers, or clients will gain benefit from.