Some parts of SEO are quite technical and confusing. These are the parts that many choose to ignore, or even don’t seem to realise exist. However, no part of SEO can be ignored as these all work together to improve your rankings and with competition so fierce these days, you cannot afford to ignore anything.
SEO is constantly changing as well and this can make it even more confusing as many don’t even know what is important. Therefore it is vital for you to do some research and understand the latest SEO strategies that you need to take seriously.
Be sure to take a look below at some of the most important strategies that not many people choose to use for their SEO. These strategies will help you stand out from the crowd and hopefully improve your rankings and increase the number of people on your website.
1. Secure Website
Security online is a top priority for both visitors and Google. You may have noticed Google making some pretty significant changes to show which websites aren’t secure and which are. Therefore you need to be looking to see what you can do to make your website more secure.
Having a secure website is about more than simply buying an SSL certificate. There are a number of other components you need to be aware of and below are two of the main things to look for:
- Any database entries that contain “http://” need to be changed to “https://”
- 301 redirects need to be put in place
Even though it can seem quite complicated to switch to a secure website, in this day and age you really don’t have a choice. Google is flagging unsecure websites to users and pretty much de-valuing the website.
Social media does help in terms of SEO and social signals are becoming increasingly important. Social media is certainly something you should utilise. When thinking of social media platforms, Facebook, Twitter, LinkedIn and Instagram probably come to mind.
There is another platform that you should certainly be using and this is Google+, Google’s very on social media platform! People either don’t know how effective Google+ can be or they choose to ignore it because they think it won’t work well for them.
Yes, Google+ isn’t the most popular platform, but it is one that users are pretty satisfied with. And to top it all off it is owned by Google – you should always be paying attention to things that Google does.
When you make a post on Google+ it creates a URL and this URL can be displayed on Google as well. This means that if you post engaging content filled with relevant keywords, this has the ability to increase your rankings in Google.
Also, it is believed by many marketers that Google will rank Google+ posts in a higher position and is more likely to show up as opposed to other social media site listings. With all these great benefits, why wouldn’t you be giving Google+ a try?
3. Schema Markup
The thing that Google wants to do is provide users with a great experience and help them find exactly what they are looking for quickly. They are obviously doing a great job because they are dominating the search engine market.
Google’s algorithm ensures that users find what they are looking for as easy as possible. Google will look on your website for the relevant information and assess whether your website will assist in answering a user’s question.
A great way you can assist Google in this process is to use schema markup code. Schema is a way to organise all the data on your website and it essentially acts as a road map for Google. It helps you to better define certain areas of your website.
This can include areas such as:
- product information
- business reviews
- business address
- answers to common questions
The coding tells Google what your different pages contain and schema is a great way to help ensure your website stands out from the rest. For example, if you search for a particular product, some listings may have the little yellow stars on the side showing you the rating, this is a great way to draw eyes to your listing.
Due to the increase in competition in almost all industries it can be difficult to stand out from the rest. This is why you should no longer ignore schema because you need to be doing all you can to make sure your website stands out in search engine listings.
Make sure you take action and no longer ignore these three above points. These three SEO strategies will help to boost your rankings and make your website more visible and likeable to both Google and end users. It will take a bit of work to get these tactics implemented – but they are certainly worth the effort!