September 8, 2018
Getting more relevant traffic to the website is the prime objective of business owners in today’s digital age, and the whole SEO revolves around this objective in one way or the other. A digital marketing agency that goes by all the tricks in the book and keeps up with recent updates can increase traffic to your website and boost conversion. However, it’s totally fine if you want to go on your own.
If you have just started out and want to equip your website for that perfect launch, here are five on-page improvements any digital marketing agency would recommend to begin with.
The title of your landing page will appear in the Google search results when a user enters a relevant query in the search box. It is your first chance to leave the right impression. Due to average online attention span shrinking with every passing year, users decide whether to click or not by reading the title. Therefore, your title should be catchy, concise and should tell users what the page is all about. Any reputed digital marketing agency would suggest you come up with a catchy page title using eight words or less. And it makes sense why you might as well listen to them.
A Meta description is the short description that appears below the title in the search engine results page. If it’s difficult for you to put the gist of your services in less than eight words, give it another shot with a Meta Description. A meta description allows you to use up to 160 characters – including spaces – to convey your value proposition to your target audience. While the character limit keeps changing from time to time, every digital marketing agency sticks to the 160-170 range.
Content is the king. A well-written web copy can swing the deal in your favour, but incorporating the right keywords is vital. While it may not be feasible for you to buy advance tools to do the keyword research, the way an established digital marketing agency does, you may opt for the free ones, to begin with. Always aim for low-competition keywords to increase your chances of getting to the top.
You might find it tempting to incorporate as many keywords as possible, but this practice can do more harm than good. Keyword stuffing is an outdated practice that no longer works for anyone, and you should avoid it, too.
Websites that contain relevant crosslinks are not only dear to search engines but also give readers a better experience. Crosslinking is one of the organic SEO practices every digital marketing agency swears by. Crosslinking can be done within your website to guide your visitors from one page to another, or you can add external links to redirect your visitors to a different site to get more information that might complement your selling proposition.
Page speed is one of the crucial SEO aspects that shape user-engagement on your website. Page Speed is how quickly your landing page loads when the user clicks on it. Your hosting service provider has a lot to do with the Page Speed. You should also optimise images. If your website is not loading as fast as it should, consider switching over to a different host.
Once you are done with these on-page SEO improvements, you can start with off-page SEO to strengthen your online presence even more.